Brand Identity - Brand Package
Creative Direction on Brand Shoot
We partnered with Black Tie Beauty—an exclusive extension of Bianchi’s Salon—to craft a refined brand identity and lead the creative direction for their launch. Our goal was to capture the salon’s luxury essence and translate it into a signature look that resonates with discerning clients.
Service
About this Project
Diving deeper, we developed a sophisticated visual system grounded in a muted, luxury, soft color palette paired with elegant typography, evoking the glamour and precision of high-end styling. For the creative direction, we orchestrated an on-location shoot featuring multiple models, fine fabrics, and bespoke props to showcase a variety of signature looks. Every shot was meticulously styled to highlight Black Tie Beauty's artistry. The result is a cohesive, upscale brand identity and imagery that positions Black Tie Beauty as the destination for luxury hair experiences.
Black Tie Beauty, By Bianchis Salon
