Brand Quesitonnaire | LMT Design Official

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First name*

Last name*

Email*

Phone*

Company name*

Address*

What is the official name of your Brand?*

What is your business tagline?*

What is the year your business was established?*

What is your business's value proposition? (We help __ with __ so they can ___)*

Describe your brands vision?*

Name three core values that align with your ideal brand.*

Describe what your brand is not.*

How do you want your audience to feel when they interact with your brand?*

What is the average price point of your product or service?*

Where do most of your leads come from?*

Describe your ideal client (location, age, where they hang out)*

How should your client feel before & after using your product or service?*

What is holding your client back from purchasing?*

Why does your ideal client pick YOU over a competitor?*

Who are your three main competitors (this remains confidential)*

How do you differ from your competitors?*

What are gaps in your industry and how do you capitalize on them?*

What do you like/dislike about your competitors branding/website?*

Describe your ideal brand : logo(s), fonts, colors.*

List a few brands you admire.*

What colors are you most drawn to?*

What colors to avoid?*

What fonts do you prefer?*

Would you like an illustration (animal, emblem, etc) in your logo? If yes, describe:

Where will your logo most likely be used?

Select at least five adjective that accurately describe your brand:*

Neutral

Colorful

Approachable

Modern

Conservative

Extravagant

Professional

Casual

Luxury

Sporty

Natural/ Earthy

Elegant

Fun

Editorial

Vibrant

Calm

Clean

Sophisticated

Bold

Other

I acknowledge my balance must be paid in full at the time my brand is delivered. Brand deliveries will only be sent upon final payment.

I acknowledge my balance must be paid before receiving my brand deliveries. *

This comprehensive brand questionnaire serves as a foundational tool for understanding your vision, values, target audience, and competitive landscape. It helps gather crucial insights to craft a tailored brand identity that resonates with your objectives and connects authentically with your audience, ensuring a cohesive and effective branding strategy.

Brand Questionnaire

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